Retailers now have the
opportunity to issue their own Private Label
Debit Cards. Private Label Debit Cards provide
benefits to the retailer that bank-issued cards
do not. Avoid interchange by issuing your own
card and branding it the way you want. Use the
power of national card networks to eliminate
costly changes to your POS system.
Easy to Implement
Your shopper obtains
your Private Label Debit Card through an
enrollment process. Once they have the card,
they can use it for payment only in your stores
and gas pumps. It works in your POS system in
the same manner as any other PIN based debit
card. You will not have to make any changes in
your POS system. The card also settles through
your merchant processor in the identical fashion
as any other debit card so no changes will have
to be made in your stores’ settlement and
accounting process.