Maverick Network Solutions : Pharma Cards Alternatives to Traditional Pharmaceutical Sampling Programs

This text is replaced by the Flash movie.

Downfalls of Traditional Pharmaceutical Sampling Programs

$18 billion spent on pharmaceutical sampling programs each year. There is increasing dissatisfaction with the process and the results due to the following:

	High personnel cost of sales detailing
	Concerns over cost effectiveness
	Difficult to measure
	More difficult to control
	Disliked by providers

Alternatives to Traditional Pharmaceutical Sampling Programs

In response to the increasing challenges associated with traditional sampling programs, innovative pharmaceutical brand mangers are experimenting with new alternatives. Everything from old fashioned coupons to rebates to custom designed plastic payment cards.

Maverick offers six different types of Pharma Cards to meet the needs of the pharmaceutical industry:

	Sampling Card
	Discount Card
	Reward Card
	Co-Op Card
	Prescription Card
	Clinical Trial Card

The Pharma Card is good up to the amount selected by the pharmaceutical company and is offered for the insured and uninsured. These cards also offer the following advantages:

	Improve patient persistency		High perceived value by patient
	Support compliance requirements		Multiple use cards to establish customer loyalty
	Extensive reporting on activity and usage		Opportunity to capture customer information
	Option for ongoing relationship and multiple rewards		Cost based pricing : you get 100% of breakage
	Tracking and performance measurement		Can use over and over again
	Enhance and build brand image		Easier for physician to administer

Insured Patients

This product is designed so the insurance company pays for a portion of the sample based on the patient's coverage. In most instance the pharmaceutical company will then assume responsibility for paying for the patient's co-pay amount.

Uninsured Patients

This product is designed so the pharmaceutical pays for all of the cost of the sample or the prescription.

Comparison of Sampling Alternative Programs

Type	Cost	Convenience	Effectiveness
Coupons	MED	LO	LO
Rebates	HI	LO	LO
Vouchers	MED	MED	MED
Savings Cards	LO	MED	MED
Private Label Debit Cards	MED	HI	HI
Branded Debit Cards	MED	HI	HI