With the introduction of the Private Label Debit Card, Maverick Network Solutions is the first payment solutions company to offer merchants the opportunity to issue retailer branded debit cards that access national card networks easily, securely, and at a significant cost savings. Maverick’s proprietary, streamlined processing system is designed to save retailers money on credit and debit card transactions, increase profits, and reward customer loyalty.

The merchant-issued debit card mimics ATM-pin-protected debit cards, but is easier and costs less to operate. “Credit card fees are typically a store’s third largest operating expense, behind labor and rent. Because Maverick’s fees are 50 percent to 75 percent less than typical credit card fees, there’s a significant savings to be realized. And with the money saved, merchants can choose to invest in incentives like loyalty or reward programs to attract new and repeat business,” says Jim Shanahan, CEO, Maverick Network Solutions.

The Maverick processing system is easy to integrate into the store’s payment operation. It falls into the debit transaction line item, so it’s simple and totally transparent to the store’s processes. No new software, equipment, or training is needed, nor is it necessary to make any changes at POS.

Further, the Private Label Debit Card programs are custom-designed for each retailer, including the MIS reporting system, providing valuable insight into customer behavior that helps retailers shape rewards programs that can more effectively elicit new or repeat business.

“In today’s economic climate, when credit is hard to come by and spending is down, consumers appreciate having merchant-issued debit cards available that offer incentives and help them save money. Similarly, retailers recognize the advantage of being able to offer this benefit knowing that Maverick’s system makes it possible for them to do so easily and profitably. It’s a win-win situation that serves as the driving force behind our continuing pursuit of innovations in payment technologies,” says Shanahan.

Maverick Network Solutions, headquartered in Wilmington, DE, provides clients with access to the national bank card networks through a wide range of payment solutions including private label debit cards, prepaid corporate gift cards, and employee incentive cards. For more information, log on to www.mavericknetworksolutions.com.